seo &mdash; Jonathan Camp https://jonathancamp.co.uk/tag:seo Maybe there's something here that you will find interesting... Thu, 16 Apr 2026 14:57:37 +0000 https://i.snap.as/yuf6EsUA.png seo &mdash; Jonathan Camp https://jonathancamp.co.uk/tag:seo Google - Local SEO top tips https://jonathancamp.co.uk/google-local-seo-top-tips?pk_campaign=rss-feed <![CDATA[Google - Local SEO top tips Here's quick list of factors that will help your business rank as a "Local Business" with Google. These are all important points that will help you rank at the top with Google local searches. !--more-- Click here to read more Local SEO articles General What are customers looking for? Use Long tail keyword expressions along with Keyphrases Avoid Jargon Create posts for questions asked locally Check what your competition are doing What is your users' intent? What is the purpose of their search term? Informational Intent - just more information Navigational Intent - user wants to get to your site quickly (e.g. contact page) Purchase Intent - Looking for pricing and comparisons Transactional Intent - Ready to Buy! Make sure you page offers purchase Website Check your "user experience" scores with Google Put your name, address and telephone on your footer (every page) Hyperlink logo to home page Create easy navigation - what are people looking for? Other links in the footer Sliders are 'old school' and no longer useful - AVOID them! Contact information is easy to find in multiple places Put contact link in main navigation Include google map Add visual elements (images, videos, etc.) - optimise for mobile devices Make sure your "Meta Description" (describe the page) and "Title Tag" are optimised on every page for relevance to the content on the page Keep title tag to under 60 characters and no keyword stuffing Do not use company name in title tag (waste of space!) Break up posts and pages with Headings (H1 - H4) Break up posts and pages into small paragraphs Add Call to Actions Add meta data to images and videos (titles, alt tag, etc.) - describe the image and do not keyword stuff Link Building Get backlinks from quality websites (Quality is better than quantity) Focus on related content websites Get backlinks from suppliers, contractors, etc. Offer to write an online testimonial for a backlink Check backlinks that go to competitors Build relationships with other businesses that rank with Google on page 1 Setup "Google Alerts" for your company mention Write press articles / releases Search "Your full business name" -site:yourwebsite.com - see which other businesses are linking to you and reach out to them for backlinks User Experience Make sure your website is "mobile first" and responsive - check with google tools - https://search.google.com/test/mobile-friendly Make sure you have an SSL certificate Make sure you website loads quickly - Chrome Browser Lighthouse test and report Add 'Schema' markup to your website (or get your web developer to ensure that your site is optimised for Schema). GMB Google my business Google My Business profile Make sure you have your business name, address, telephone number correct Get Reviews from customers - ASK! Reply to ALL reviews Add review link to your email signature Setup your GMB "shortname" (@ name) Make sure reviews are created away from your address Make sure profile is up to date with GMB Find local search expressions for your services Use some "Long tail" search terms Directories / Citations Find best directory services for your business What directories are your competition using Claim your business and setup key accouns Make sure your address / Tel is consistent Apple maps Facebook profile Linkedin business profile BrightLocal Build Authority Try guest blogging for non competitive websites Link back to your website Be a "guest" on top ranking podcasts - make sure your BIO is up to date Make sure they issue show notes Follow and build relationship Find a topic you want a back link for Mention keyword phrases and your location in the podcast Talk about posts on your website and links Promote when the podcast is broadcast Tag podcast and the hosts Expert roundup post - get answers to questions from experts in your area Curation - related content from experts and add snippets - make sure you have their permission and give them credit Expert Q&A - reach out with questions in your area and publish - add their backlinks Tools LSIGraph: https://lsigraph.com/ – affordable and easy-to-use keyword research tool keywordtool.io (free tool - https://keywordtool.io/) Link Assistant Backlink Checker: https://www.link-assistant.com/seo-spyglass/free-backlinkchecker- tool.html AnswerThePublic: https://answerthepublic.com/ – Find keywords and questions people are asking about a particular topic Google! Google Ads Keyword Planner: https://ads.google.com/ Google Guide to Using Google Ads Keyword Planner: https://ads.google.com/home/resources/using-google-ads-keyword-planner/ Google My Business Signup/Dashboard: https://business.google.com Guidelines for Representing Your Business on Google: https://support.google.com/business/answer/3038177?hl=en Google My Business Help Forum: https://support.google.com/business/community?hl=en Google Maps: https://www.google.com/maps Google Marketing kit: https://marketingkit.withgoogle.com/intl/en-GB/r/GB PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ Google Alerts: https://www. google.com/alerts Google SEO Starter Guide: https://developers.google.com/search/docs/beginner/seo-starter-guide.com #seo #tipstricks]]> Google – Local SEO top tips

Here's quick list of factors that will help your business rank as a “Local Business” with Google. These are all important points that will help you rank at the top with Google local searches.

Click here to read more Local SEO articles

General

  • What are customers looking for?
  • Use Long tail keyword expressions along with Keyphrases
  • Avoid Jargon
  • Create posts for questions asked locally
  • Check what your competition are doing
  • What is your users' intent? What is the purpose of their search term?
    • Informational Intent – just more information
    • Navigational Intent – user wants to get to your site quickly (e.g. contact page)
    • Purchase Intent – Looking for pricing and comparisons
    • Transactional Intent – Ready to Buy! Make sure you page offers purchase

Website

  • Check your “user experience” scores with Google
  • Put your name, address and telephone on your footer (every page)
  • Hyperlink logo to home page
  • Create easy navigation – what are people looking for?
  • Other links in the footer
  • Sliders are 'old school' and no longer useful – AVOID them!
  • Contact information is easy to find in multiple places
  • Put contact link in main navigation
  • Include google map
  • Add visual elements (images, videos, etc.) – optimise for mobile devices
  • Make sure your “Meta Description” (describe the page) and “Title Tag” are optimised on every page for relevance to the content on the page
  • Keep title tag to under 60 characters and no keyword stuffing
  • Do not use company name in title tag (waste of space!)
  • Break up posts and pages with Headings (H1 – H4)
  • Break up posts and pages into small paragraphs
  • Add Call to Actions
  • Add meta data to images and videos (titles, alt tag, etc.) – describe the image and do not keyword stuff
  • Get backlinks from quality websites (Quality is better than quantity)
  • Focus on related content websites
  • Get backlinks from suppliers, contractors, etc.
  • Offer to write an online testimonial for a backlink
  • Check backlinks that go to competitors
  • Build relationships with other businesses that rank with Google on page 1
  • Setup “Google Alerts” for your company mention
  • Write press articles / releases
  • Search “Your full business name” -site:yourwebsite.com – see which other businesses are linking to you and reach out to them for backlinks

User Experience

  • Make sure your website is “mobile first” and responsive – check with google tools – https://search.google.com/test/mobile-friendly
  • Make sure you have an SSL certificate
  • Make sure you website loads quickly – Chrome Browser Lighthouse test and report
  • Add 'Schema' markup to your website (or get your web developer to ensure that your site is optimised for Schema).

GMB Google my business

  • Google My Business profile
  • Make sure you have your business name, address, telephone number correct
  • Get Reviews from customers – ASK!
  • Reply to ALL reviews
  • Add review link to your email signature
  • Setup your GMB “shortname” (@ name)
  • Make sure reviews are created away from your address
  • Make sure profile is up to date with GMB
  • Find local search expressions for your services
  • Use some “Long tail” search terms

Directories / Citations

  • Find best directory services for your business
  • What directories are your competition using
  • Claim your business and setup key accouns
  • Make sure your address / Tel is consistent
  • Apple maps
  • Facebook profile
  • Linkedin business profile
  • BrightLocal

Build Authority

  • Try guest blogging for non competitive websites
  • Link back to your website
  • Be a “guest” on top ranking podcasts – make sure your BIO is up to date
    • Make sure they issue show notes
    • Follow and build relationship
    • Find a topic you want a back link for
    • Mention keyword phrases and your location in the podcast
    • Talk about posts on your website and links
    • Promote when the podcast is broadcast
    • Tag podcast and the hosts
  • Expert roundup post – get answers to questions from experts in your area
  • Curation – related content from experts and add snippets – make sure you have their permission and give them credit
  • Expert Q&A – reach out with questions in your area and publish – add their backlinks

Tools

#seo #tipstricks

]]> https://jonathancamp.co.uk/google-local-seo-top-tips Fri, 31 Dec 2021 16:39:53 +0000